Creative Generalist, Senior Lead

We are looking for a creator with strong expertise in product design, branding, and visual communications. Your goal will be to develop a unified visual identity for Yoola, create user-friendly digital products, and help the company communicate clearly and expressively.

At the start, you will work independently on key tasks. As the company grows, you will build a team and establish dedicated streams within the creative department.

Product UX/UI

Designing and evolving the interfaces of the Yoola ecosystem: Dashboard, Analytics, Yoola ID, Yoola Wallet, Yoola 360, Yoola Games, Yoola Brand / SDK, and new products.

• Developing user scenarios, product structure, and interaction logic.
• Creating web and mobile prototypes and their interface designs.
• Conducting interviews and testing solutions with users in collaboration with the product team.
• Building and maintaining an unified design system — components, patterns, states, and usage guidelines.
• Preparing designs for development, supporting implementation, and ensuring quality control.
• Improving interface clarity, onboarding flows, and key user actions based on feedback and product metrics.

Art Direction & Brand Development

Taking responsibility for the integrity and quality of the company’s visual communications across products, marketing, and external and internal materials

• Developing Yoola’s visual language and adapting it for individual products.
• Creating and updating the brand book, guidelines, and templates.
• Developing creative concepts for product launches and marketing campaigns. Art-directing designers, illustrators, motion designers, and contractors.
• Maintaining a consistently high standard across all brand touchpoints.

Create, Launch, Build the Team.

Brand, SMM, Web, PR & Content

Produce visual content and promotional materials for the company and its products.

• Build product pages and landing sites from concept and structure to design and launch support.
• Social Media Content: Design static visuals, animations, videos, and repeatable content formats.
• Produce ad creatives, product demos, and marketing campaign materials.
• Design presentations, make commercial offers, create case studies, media kits, and PR materials.
• Present complex products, data, and analytics visually.
• Prepare creative variations for testing and improving them in collaboration with the marketing.

Special Projects

Develop and execute non-conventional projects: partner campaigns, events, interactive formats, merch, internal initiatives, and experimental products.

Manage projects from concept to launch, including tool selection, hiring talent, and quality control.

Team Building & Process Optimization

• Outline a growth plan for the creative department across product, brand, content, and other streams.
• Identify required skill sets, participate in recruiting, and mentor team members.
• Source and manage external freelancers, and agencies.
• Establish work processes — briefing, prioritization, resource planning, design reviews, and approvals.
• Build a library of templates and assets to accelerate the workflow.
• Implement AI tools and automation while maintaining brand recognition and quality.

Candidate Profile

Systemic mindset. Strong visual taste. Self-reliance and ownership of outcomes.

• A strong portfolio showcasing launched digital products along with examples of branding or marketing communications.
• Ability to balance structured, systematic UX/UI with striking visual design.
• Experience with complex interfaces (user dashboards, analytics platforms, SaaS, or fintech products).
• Advanced proficiency in Figma, prototyping, and design systems. Experience using AI tools for content creation and editing.
• Understanding of technical constraints and effective collaboration with developers.
• Ability to articulate design decisions in terms of business goals and user needs.
• High degree of independence; ability to prioritize effectively and drive projects across the finish line.
• Experience in art direction, team coordination, or team development.
• A level of English that is sufficient for working with international products and assets.
• Skills in motion design, video production, no-code / vibe coding, and experience in the creator economy, fintech, or gaming will be a plus.

Expected results

The company has a cohesive visual language, intuitive and mutually aligned products, high-quality marketing assets, and a predictable production workflow. The creative function evolves alongside the business — scaling from hands-on execution of key tasks into a structured team with clear directions and accountability.